They had us hold up colored cards on queue. You can see on the far side of the stadium the bands of blue on the top, white in the middle, and red (our color) on the bottom.
It all seems rather primitive compared to today. No Rolling Stones or Bruce Springsteen or Madonna performed.
Also, as you can probably tell from all of these pictures, the game started in the early afternoon (probably some time not long after noon or 1:00 PM) and ended while there was still plenty of daylight left for the drive home.
I kept my colored cards for several years, and I even kept my Super Bowl program. However, I would have to look to see if I still have any of those souvenirs left.

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